Marketing Manager Job at Casablanca Bridal, Anaheim, CA

b21CbXEva1REZGljcWtLRW5scG5aQlZaakE9PQ==
  • Casablanca Bridal
  • Anaheim, CA

Job Description

Position Overview:

The main purpose of the Marketing Manager is to plan, develop, and execute impactful, brand-centric content to drive long-term brand equity from wholesale partners (Retailers) and end-consumers (Real Brides). The Marketing Manager will be responsible for developing and executing marketing strategies to support new product launches, planning monthly promotional calendars and overseeing email marketing and social media marketing campaigns. An ideal candidate will be a creative strategist with strong execution skills who understands brand development and storytelling while using marketing analytics and data to drive decision making.

· This position is based in Anaheim, California, with in-office hours from Monday to Thursday, 8:00 AM to 5:00 PM, and remote work on Fridays.

· This position would be considered full-time, with individuals comfortable with weekend travel for photoshoots, domestic bridal events, or international bridal events (required seasonally).

Brand Strategy

· Develop and implement the overall marketing strategy for B2B & B2C channels

· Develop and execute marketing strategies for our Flagship store to expand our brand, drive awareness, and increase customer traffic and hits through digital marketing

· Oversee brand messaging and ensure consistency across all marketing materials and channels (e.g. email and social media marketing campaigns)

· Identify and implement strategies to elevate the brand image within the luxury bridal market

 

Marketing Campaigns

· Conceptualize, plan, and execute targeted marketing campaigns for bridal collections, including photoshoots, digital advertising, social media initiatives, PR, and events.

· Manage campaign budgets and track key performance indicators (KPIs) to measure success

 

Digital Marketing

· Oversee Casablanca Bridal website, optimizing user experience and conversion rates

· Develop and execute content marketing strategies for social media platforms like TikTok, Instagram, Pinterest, and Facebook

· Utilize SEO techniques to improve organic search visibility for bridal related keywords

Influencer Marketing/Public Relations

· Identify and partner with key influencers within the bridal industry (or other relevant industries) to promote Casablanca Bridal collections

· Manage public relations activities to secure press coverage for Casablanca Bridal collections in bridal magazines and online publications

· Develop press releases and pitch stories to relevant media outlets

Retail Partner Support

· Collaborate with Authorized Retailers to develop local marketing plans and provide marketing materials to support in-store sales

· Conduct training sessions for retail sales teams to educate them on the latest Casablanca Bridal collections and offerings

Market Analysis/Budget

· Monitor industry trends, competitor analysis and consumer insights to inform marketing strategies

· Partner with sales and accounting to forecast annual budget and new product launches

Requirement for Success:

● 4-5 years of marketing experience in both acquisition and retention, fashion is preferred.

● Demonstrated success leading cross-functional teams with a high degree of independence.

● Impeccable project management, organization, and overall communication skills plus attention to detail.

● Experience in building & driving 360 go-to-market campaigns.

● Must possess in-depth digital marketing & email marketing knowledge and experience.

● Skilled in understanding data & using it to optimize marketing strategies

● Ability to work independently & collaboratively across multiple projects

● Demonstrate an understanding of social media & consistently up to date with trends & culture

● Experience managing and developing junior level subordinates, maximizing their productivity and success.

● Google Analytics, Website Management, SalesForce, NuORDER experience is a plus.

Qualifications

  • Bachelor's degree or equivalent experience
  • 3+ years' experience in marketing
  • Ability to multi-task
  • Strong verbal, written, and organizational skills

Job Tags

Full time, Local area, Remote job, Weekend work,

Similar Jobs

ValueLabs

Python AWS Developer Job at ValueLabs

 ...Programming Languages: Proficiency in Python Experience with tool development and integration using Python AWS: Mandatory experience...  ...of GitHub APIs and workflows Secondary Skills: Web Development: Familiarity with web frameworks and development... 

MedSource Consultants

Outpatient opening in Miami, FL Job at MedSource Consultants

 ...*100% Outpatient setting. Mon-Fri schedule. *Must have experience with value based care or Medicare advantage. *Full Benefits Package! *All inquiries and conversations are strictly confidential. *To schedule a time to discuss this in further detail Click Here

Alro Steel Corporation

2nd and 3rd Shift Material Handler Job at Alro Steel Corporation

 ...attention to detail, then Alro Steel has the career for you. No experience necessary! Responsibilities Responsibilities &...  ...compensation paid weekly. Incredible benefits package that includes medical, dental, vision, life, retirement savings plan, flexible... 

Fairmont Washington, D.C.

Night Auditor Job at Fairmont Washington, D.C.

 ...Night Auditor: Whats in it for you: Competitive Salary Paid Time Off Medical, Dental and Vision Insurance, 401K Employee benefit card offering discounted rates in Accor worldwide Learning programs through our Academies Opportunity to develop your talent... 

Best-of-Life

Virtual leadership coach Job at Best-of-Life

 ...the top respected industry of personal development and leadership. With the high demand in Canada are seeking leaders that are self motivated, go getters and ready to expand into that next level of success. While marketing online and live personal development courses and...