Paid Social Media Buyer Job at Whitehardt, Nashville, TN

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  • Whitehardt
  • Nashville, TN

Job Description

Whitehardt, a niche advertising agency specializing in advertising for personal injury law firms, is looking for a passionate, driven, and experienced Digital Media Buyer with a strong background in Meta (Facebook, Instagram) Advertising. This person will be part of a team that is growing quickly, and long-term advancement opportunities will be available for the right person.

You’re the right person for the job if...

  • You have a proven track record of generating a high level of leads using these platforms and you are excited to share your past results with us
  • You are driven, self-motivated, and seek upward career trajectory
  • You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising.
  • You are proficient in using Meta Business Manager, managing all stages of the campaign life (setup, launch, optimization, evaluation, reporting)
  • You watch KPIs like a hawk and are quick to make adjustments while understanding the critical role creative content plays in driving results
  • You are a process-driven self-starter who thrives in a fast-paced, ever-changing work environment.
  • You are hyper-organized and enjoy executing plans to ensure campaigns run efficiently.
  • You take pride in your work and are motivated by finding the right solution to every problem.
  • You are an excellent problem solver who thinks quickly on their feet and enjoys doing whatever it takes to find a solution.
  • You are naturally curious, results-driven, and business-minded.
  • You are independent and self-sufficient in your approach to problem-solving.

Your mission:

  • Generate high-quality leads for some of the country’s most prominent law firms.
  • Manage large advertising budgets daily while monitoring performance and adjusting strategy as necessary
  • Manage campaigns across multiple platforms from start to completion.
  • Closely monitor the performance of ongoing campaigns, identify opportunities for advanced optimization, and help oversee the testing of new strategies to improve results.
  • Assist with evaluating and implementing new marketing tools/platforms/vendors.

Required Qualifications:

  • 3 or more years of experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram, Google Ads, LinkedIn, Reddit, YouTube, StackAdapt, and TikTok.)
  • 3 or more years of experience using direct response and lead generation advertising strategies successfully.
  • Comprehensive experience using research tools and platforms while incorporating evolving marketing trends to drive successful digital strategies
  • Able to work with tracking pixels and conversion APIs - understanding their functionality, creation, and implementation.
  • Thorough understanding of landing page best practices for conversion goals and click attribution using URL tracking templates.
  • Messaging and content strategy/development experience for social media campaigns
  • Highly proficient in Excel and Google Sheets

Preferred Qualifications:

  • 3 years of Agency experience; any less please consider our entry-level roles; hr@whitehardt.com
  • Copywriting and social content creation experience.
  • Experience with Salesforce or other CRM platforms.
  • Familiar with Agency Analytics, LookerStudio, Salesforce CRMA, or other data visualization software
  • Experience in advertising for the Legal Industry, including but not limited to personal injury and Mass Torts, is a plus.

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