Job Description

About Essel:

Essel is a fast-growing workforce solution that helps connect great companies to great people. We are shaking things up in the AEC, Skilled Trades, and Environmental industries.

We’re all about solving big challenges, from staffing construction projects to responding to emergencies, and we need a creative content powerhouse who knows how to turn moments into shareable, scroll-stopping videos.

If you’ve got a knack for storytelling, love vlogging behind-the-scenes moments, and thrive in a fast-paced startup environment, you’re our kind of person. Ready to hustle, travel, and create content that gets noticed? Let’s talk.

About the Role:

As our Social Media Video Specialist , you’ll shoot and edit snackable, high-energy content for platforms like TikTok, Instagram, LinkedIn, and YouTube Shorts.

You’ll also take on the role of Essel’s on-the-go vlogger, capturing behind-the-scenes moments from job sites, client visits, and team activities to give our audience an authentic look at what makes Essel tick.

Key Responsibilities:

• Shoot fast-paced, on-the-go content for social media platforms like TikTok, Instagram Reels, and YouTube Shorts
• Edit content with punchy transitions, dynamic text overlays, and trending music that grabs attention in the first three seconds
• Travel to job sites across Sonoma County, Sacramento, and the San Francisco Bay Area to vlog authentic, behind-the-scenes footage
• Create vlogs that showcase day-in-the-life moments of our teams and clients, making Essel’s story relatable and engaging
• Stay on top of social media trends and bring fresh ideas to the table for campaigns and content themes
• Work closely with the marketing team to align video content with Essel’s brand and messaging
• Capture raw, unfiltered moments that resonate with our audience—think gritty, real, and relatable

Qualifications:

• A portfolio or social media account that shows you know how to create content people actually watch
• Proficiency in editing tools like Adobe Premiere Pro, Final Cut Pro, or even CapCut if you can crush it
• Experience editing short-form content with an eye for pacing, effects, and engagement
• Confidence in front of and behind the camera—you’re not afraid to vlog and connect with an audience
• Ability to capture high-quality footage with a smartphone or DSLR in dynamic environments
• A passion for staying ahead of trends and creating content that feels current and impactful
• Willingness to travel to job sites and work with real teams doing real work

Preferred Qualifications:

• Knowledge of the construction or AEC industries (or a willingness to learn fast)
• Experience building content calendars and executing social-first strategies
• An eye for storytelling that connects with audiences authentically

Why Join Essel?

• Be part of a growing, dynamic startup making an impact in the construction and environmental sectors
• Competitive salary: $70,000–$75,000 annually
• Health, dental, and vision insurance
• Flexible work environment with opportunities to grow and innovate
• Work on-site at incredible job locations, capturing real stories and making a difference

If you’re ready to make 2025 your most creative year yet, we’re ready for you.

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