About the Role:
DramaBox is looking for a savvy, creative, and analytics-driven Social Media Specialist to support our growing digital presence across TikTok, Instagram, YouTube Shorts, and beyond. You’ll be hands-on with content creation, publication, community engagement, and cross-functional coordination, helping us grow a loyal, high-engagement fanbase for our slate of vertical short dramas.
Key Responsibilities:
Create and maintain weekly content calendars tailored to each platform. Draft engaging copy, briefs, and on-screen captions using SEO, meme culture, and CTA best practices. Edit, schedule, and publish Reels, in-feed posts, and Stories to spotlight new series releases.
Work with the China-based marketing team and internal producers to gather and localize promotional assets (trailers, posters, BTS content). Coordinate on-set visits and direct cast/crew to capture dynamic, authentic supplementary footage.
Develop behind-the-scenes content strategies, including interview questions, trending video formats, and creative hooks. Organize and edit footage for internal use and public release. Identify and manage collabs with creators in BookTok, fanfiction, and vertical drama spaces.
Moderate comments and DMs using the brand voice. Run weekly A/B tests on hooks, captions, thumbnails, and post timing. Turn insights into actionable strategies for reach, engagement, and follower growth.
Stay ahead of platform trends, tools, and feature releases. Propose new content formats and audience engagement strategies. Ensure content complies with licensing, disclosure, and community standards.
Qualifications:
Nice-to-Haves:
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