Job Description

We are seeking a talented Social Media Marketing Specialist to join our team. The ideal candidate will be passionate about social media, have a creative mindset, and possess excellent communication skills.

Responsibilities:

1. Social Media Operations

• Social Media Management: Oversee the daily operations and maintenance of the company's social media presence on platforms such as RED, WeChat Channels, and LinkedIn.
• Content Planning & Publishing: Develop and produce high-quality content (articles, short videos, livestreams, etc.) based on immigration industry trends, client needs, and market hot topics to enhance brand exposure and user engagement.
• KOL Collaboration & Promotion: Establish partnerships with industry Key Opinion Leaders (KOLs) and media resources to plan and execute promotional campaigns, increasing brand awareness.
• Social Media Analytics: Monitor performance data from social media platforms to optimize content strategies and improve conversion rates.

2. Website Development & Maintenance

• Website Setup & Optimization: Plan, develop, and maintain the company’s official website, ensuring timely content updates and compliance with SEO optimization strategies.
• User Experience Enhancement: Improve website readability and interactivity to increase potential client conversion rates.
• Data Analysis: Utilize tools such as Google Analytics to analyze traffic sources and user behavior, adjusting marketing strategies accordingly.

3. Livestream Planning & Execution

• Livestream Content Planning: Develop livestream topics and scripts based on key topics of interest for immigration clients, such as immigration policy analysis, case studies, and overseas lifestyle guides.
• Livestream Operations: Manage livestream organization and execution, including host coordination, equipment setup, and audience interaction strategies, to maximize engagement.
• Multi-Platform Streaming: Conduct simultaneous livestreams across RED, Douyin, and WeChat Channels to expand brand reach.
• Livestream Data Analysis: Evaluate livestream performance and optimize content and engagement strategies to improve conversion rates.

Qualifications:

• Bachelor’s degree or higher in Marketing, Communications, New Media, Design, or a related field is preferred.
• At least 3 years of experience in social media operations, livestreaming, or website management. Experience in the immigration, study abroad, or overseas real estate industries is preferred.
• Strong content creation skills, with the ability to independently write marketing copy, plan video content, and leverage trending marketing strategies.
• Basic website development and management skills, familiarity with WordPress, Wix, and knowledge of HTML/CSS/SEO optimization is a plus.
• Livestream planning & execution experience, including scriptwriting, audience engagement strategies, and on-air moderation.
• Proficiency in Photoshop, Premiere, Canva, or other design and video editing tools is preferred.
• Strong data analysis skills, with the ability to interpret social media data and optimize content strategies.
• Working hours: Monday to Friday, 1 PM – 9 PM to accommodate time differences with international branch offices.
• Language requirement: Fluent in Mandarin and English

岗位职责：

1. 社交媒体运营

• 社媒管理：负责公司在小红书、视频号、LinkedIn等平台的日常运营与维护。
• 内容策划与发布：根据移民行业趋势、客户需求及市场热点，策划并制作优质内容（图文、短视频、直播等），提升品牌曝光度与用户粘性。
• KOL合作与推广：对接行业KOL、媒体资源，策划社媒推广方案，提高品牌知名度。
• 社媒数据分析：监测社交媒体平台的运营数据，优化内容策略，提升转化率。

2. 网站制作与维护

· 网站搭建与优化：负责公司官网的规划、制作与日常维护，确保网站内容更新及时、符合SEO优化策略。

• 用户体验优化：提升网站的可读性与互动性，提高潜在客户的转化率。
• 数据分析：使用Google Analytics等工具分析流量来源及用户行为，调整运营策略。

3. 直播策划与执行

• 直播内容策划：根据移民客户关注的热门话题（如移民政策解析、案例分享、海外生活指南等），策划直播选题与脚本。
• 直播运营：负责直播的组织与执行，包括主播安排、设备调试、互动策划等，提高用户参与度。
• 跨平台直播：在小红书、抖音、视频号等平台同步直播，提升品牌影响力。
• 直播数据分析：复盘直播效果，优化内容与互动方式，提高转化率。

任职要求：

• 本科及以上学历，市场营销、传播学、新媒体、设计或相关专业优先。
• 3年以上社交媒体运营、直播运营或网站管理经验，有移民、留学、海外置业相关行业经验者优先。
• 具备内容创作能力，能独立撰写文案、策划视频内容，熟悉热点营销玩法。
• 具备基础网站制作与管理能力，熟悉WordPress、Wix等建站工具，掌握基础的HTML/CSS/SEO优化知识者优先。
• 熟悉直播策划与执行，具备直播脚本撰写、互动策划、直播控场等经验。
• 能使用Photoshop、Premiere、Canva等工具进行基础视频剪辑与视觉设计者优先。
• 具备数据分析能力，能解读社媒数据，优化内容策略。
• 为配合与其他国家分公司时差，工作时间为周一到周五1pm-9pm
• 语言要求：普通话+英语

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