Job Description

Job Description

Position: Senior Influencer Marketing Manager

Employer: Lola Blankets

Location: Utah preferred

Commencement Date: TBD

1. Job Overview:

Lola Blankets, the creator of the world’s softest luxury faux fur blankets, is seeking a Senior Influencer Marketing Manager to lead and optimize the brand’s reach. The role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation–in addition to being a thought leader for Lola’s digital marketing efforts broadly. This role will work closely with the Lola Blankets creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company.

2. Core Responsibilities:

• Own Lola’s paid influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM
• Manage affiliate platforms, and work alongside our Affiliate and Community Manager and Social Media Manager
• Own management of Impact, working closely with Director of Marketing on sourcing new affiliate partners such as coupon sites, news publications, and other media partnerships
• Own influencer contracts & negotiations
• Work closely with paid media team to find & source influencers who can create dedicated whitelist content
• Set and track social media key performance indicators (KPIs) for influencer marketing
• Work closely with Director of Marketing & Director of Product Development on influencer collaboration product strategy
• Organize influencer PR events (2-3 per year)
• Work with external vendors to create high caliber influencer & PR packages
• Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok

3. Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in influencer marketing, with a focus on campaign management and strategy development
• Experience managing a team
• Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales
• Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc.
• Strong understanding of social media platforms, influencer marketing trends, and best practices
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
• Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends

4. Compensation and Perks:

• Salary TBD + 10% annual bonus based on company and individual performance (bonus prorated to % of year employed with company)
• $2K signing bonus (assumed to cover any WFH tech needs / computer)
• 21 days paid vacation + all federal holidays (except parts of Thanksgiving 🙂)
• Full health benefits
• 16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth and leadership roles within Lola Blankets

Job Tags

Similar Jobs