Job Description

Who You Are:

You are an energetic and collaborative marketing leader with exceptional communication skills. You thrive in fast-paced, dynamic environments and are known for driving results. Strategic yet hands-on, you will lead the development of regional Marketing and CRM strategies across the Americas, translating them into impactful, tactical plans. You bring a deep understanding of brand-building and commercial performance, and will execute marketing initiatives including CRM, partnerships, events, and advertising that align with and elevate the region’s business objectives.

What You’ll Do:

General

• Support VP of Marketing and Communications in planning and implementing 360 marketing campaigns that promote brand strategies in collaboration with the Global team, as well as, the Americas Retail and Wholesale teams
• Drive seasonal marketing strategies tailored to support company and consumer priorities, including concept development, activation plans and campaign performance
• Liaise with London Headquarters Marketing and CRM teams to optimize marketing activities
• Brief London Headquarters on specific creative needs for tailored tools to support Americas Market
• Develop and maintain the NA Marketing budget
• Guides preparation of marketing activity reports and presents to executive management
• Conduct Research and monitor regional competitor activities to support benchmarking and strategic planning

Retail Marketing

• Lead development and execution of retail marketing plans in both full price and outlet stores to support launches, using trend, consumer data and intuition to create campaigns that stand out, deliver on business objectives and reflect the brand strategy
• Develop Mall marketing seasonal strategy, including all media and LRA placements to maximize opportunities with partners
• Supply stores with communication tools to ensure product sell through and sales goals are attained
• Liaise with London Headquarters on creation and execution of seasonal e-blasts tailored to store buys
• Oversee budgets for all events
• Manage reporting to quantify results on all retail marketing campaigns and activations
• Manage mailing house to ensure efficient delivery of all seasonal marketing materials

Wholesale Marketing

• Support the Wholesale department in planning, developing and executing the Americas Wholesale marketing strategy with specific focus on coop, advertising, events and activations
• Build and nurture relationships with key partners to ensure alignment with brand strategy and foster strong, collaborative partnerships
• Manage roll out of seasonal marketing tools based on wholesale business strategy, local market needs including new stores launches, collection launches, wholesale exclusives, while ensuring plans are in line with the brand marketing strategy and standards
• Enhance online presence via site placements, digital ads, social campaigns, brand shops, etc.
• Monitor ROI with seasonal reporting

CRM

• Develop and implement CRM strategies for stores in partnership with the Global CRM team and aligned with brand objectives
• Utilize database information to support client acquisition and identify opportunities across each client segment, with an emphasis on VIC engagement and retention
• Analyse data to refine marketing programs and partner with Retail/Merchandising to ensure an aligned approach
• Track and Report monthly clienteling KPIs, providing actionable insights and plans to drive performance toward targets

You’ll Need to Have:

• Bachelor’s Degree
• Minimum of 10 years marketing experience within the luxury industry
• Proficiency in Excel, PowerPoint, Word, SAP, Fashion GPS
• Luxury retail experience required
• Influential network within fashion, creative, and social circles

We’d Love to See:

• Strong communications skills
• Exceptional organizational/time management skills
• Flexibility, proactivity, able to multitask
• Enthusiasm and team player

JC Perks:

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

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