Public Relations Specialist Job at GIGABYTE USA, City of Industry, CA

cFdkdXAva1pDTnlkcUVhQWwxOXRZQlJVaXc9PQ==
  • GIGABYTE USA
  • City of Industry, CA

Job Description

As a Public Relations Specialist , you will support the execution of public relations strategies for GIGABYTE and AORUS PC products in North America. This role focuses on assisting in media outreach, coordinating press materials, tracking PR performance, and facilitating communication between internal teams and external media partners. You will play a key role in ensuring smooth PR operations, helping drive brand awareness and media coverage in the gaming, creator, and AI PC space.

Essential Duties and Responsibilities:

  • Assist in coordinating and executing PR initiatives across PC DIY, consumer, and business segments.
  • Support media outreach by organizing press lists, tracking pitching progress, and following up with journalists and influencers.
  • Help prepare and distribute press materials, including press releases, media pitches, product fact sheets, and review guides.
  • Maintain and organize PR assets such as product images, videos, press kits, and briefing documents.
  • Track and compile media coverage reports, analyzing PR metrics to assess campaign performance.
  • Coordinate press loaner programs, including managing inventory, shipping review units, and tracking review statuses.
  • Assist in planning and coordinating media events, briefings, and product launch activities.
  • Collaborate with cross-functional teams, including product marketing and content teams, to ensure messaging consistency.
  • Stay up to date with industry trends, competitor coverage, and emerging media opportunities.

Knowledge and Skills:

  • Basic understanding of PR principles, particularly within the technology and gaming industries.
  • Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
  • Excellent written and verbal communication skills in English.
  • Familiarity with PR tools for media monitoring and tracking.
  • Ability to build and maintain relationships with media contacts and industry influencers.
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace.

Required Qualifications:

  • Bachelor’s degree (B.A. or B.S.) in Public Relations, Communications, Marketing, or a related field.
  • 3 - 5 years of experience in public relations, communications, marketing, or a related field.
  • Internship or prior experience in tech, gaming, or consumer electronics is a plus.

Preferred Qualifications:

  • Familiarity with laptops, monitors, and the broader PC industry.
  • Experience using PR tracking tools, such as Meltwater, Cision, or Muck Rack.
  • Exposure to influencer marketing, media relations, or content creation.

Working Conditions:

  • 5% travel for media events and product launches.
  • Requires sitting, operating a computer keyboard, and handling office equipment for extended periods.
  • Ability to lift up to 25 lbs. when managing event setups or media shipments.

About Us

Gigabyte is an international manufacturer and distributor of computer hardware products including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be a part of an organization committed to offering passionate fans with innovative technology.

We offer an exceptional benefits package as part of our total compensation plan, such as:

  • Medical Insurance (100% of employee monthly premium covered by company)
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • Paid Holidays (including whole week of Christmas off)
  • Paid Vacation Days
  • Paid Time Off / Sick Days

If you believe that you are a qualified candidate for this position, please apply and e-mail us your resume.

Job Tags

Holiday work, Christmas work, Internship,

Similar Jobs

BrickRed Systems

Project Manager Job at BrickRed Systems

 ...We are seeking a Project Manager to lead and align a cross-functional, multi-regional team focused on launching a digital repair service . This initiative is designed to scale across additional geographies. The Project Manager will define tools, roadmaps, and processes... 

JWG Trucking LLC

Dump Truck Dispatcher Job at JWG Trucking LLC

Our team is growing, and were looking for our next problem-solving dispatcher. Were looking for an organized trucking dispatcher to help our growing customer base and field team prioritize service calls. You'll be responsible for preparing work schedules and handling... 

McCarter & English, LLP

E-Billing Specialist Job at McCarter & English, LLP

 ...McCarter & English LLP currently seeks an E-Billing Specialist for its Philadelphia, PA office. The salary range for this position will be $75,000 - $85,000 annually, commensurate with experience. A minimum of two years e-billing experience is required. If you have the... 

Downtown Phoenix Inc.

Graphic Design + Marketing Intern Job at Downtown Phoenix Inc.

 ...Phoenix Inc. is currently seeking an engaged and enthusiastic intern to work in its marketing department. The opportunity will provide...  ...along with merchandising, branding, content development, and social media. Youll have the opportunity to learn everything from strategy... 

Blue Signal Search

Post-Production Quality Manager Job at Blue Signal Search

 ...Post-Production Quality Manager A pioneering manufacturer at the forefront of high-performance automotive systems is seeking a Post-Production Quality Manager to lead its final inspection and diagnostic division. This role is instrumental in ensuring the excellence...