Job Description

Responsibilities

• Develop and implement marketing strategies for MCU products in America aligning with business group objectives.
• Define product positioning, promotion and go-to-market planning for target segments
• and customers.
• Lead efforts to secure design wins in collaboration with sales and FAEs. Build strong
• relationships with key customers and partners.
• Drive customer opportunity funnel growth by collaborating and supporting the sales
• organization.
• Provide sales teams and sales partners with the necessary marketing tools and support to enhance their success rate and meet sales targets.
• Conduct market analysis, competitor research, and customer insights to identify growth opportunities and market trends. Identify market segments and use case for current and future MCU products.
• Contribute to set product strategy, roadmap development and product definition for next generation products. Bring North America regional insight to product requirements.
• Develop product marketing strategies include pricing, advertising, product launching, company website management, and product handouts.
• Travel within the North America in support of MCU business development. Some
• International travel may be required.

Qualifications

• Minimum 7years (10 yrs preferred) direct experience in product marketing or applications in the home automation and/or industrial infrastructure market segments.
• Minimum 5 years of MCU/MPU products experience, including successful track record of market identification, product definition, launch and design in.
• Solid knowledge of competitive environment, emerging applications, and leading system requirements are required.
• Must have a demonstrated track record of growing MCU business.
• Must have track record of working effectively with sales including distribution and factory representatives.
• Must have excellent communication skills.
• Exceptional customer and field presentation skills.
• Mandarin fluency is a plus but not required.

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