Job Description

About the role

Reporting into marketing but sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in SaaS.

An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of our New York City office and reports to our VP of Marketing.

Responsibilities

• Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
• Establish key product positioning, messaging, and competitive differentiation across our full product portfolio
• In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
• Collaborate closely with the Customer Success & Sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
• Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
• Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
• Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements

• 5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
• Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
• Highly entrepreneurial with a strong desire to learn and grow
• Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
• You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
• Highly organized with keen attention to detail
• Experience working in a fast-paced, team environment
• Ability to work in our NYC office 3x per week

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