Product Marketing Manager Job at KASE, Manhattan, KS

cFdWbnJ2WWZBZG1lclVhQW4xSmtZaFZZalE9PQ==
  • KASE
  • Manhattan, KS

Job Description

About the role

Reporting into marketing but sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in SaaS.

An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of our New York City office and reports to our VP of Marketing.

Responsibilities

  • Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
  • Establish key product positioning, messaging, and competitive differentiation across our full product portfolio
  • In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
  • Collaborate closely with the Customer Success & Sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
  • Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
  • Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
  • Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements

  • 5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
  • Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
  • Highly entrepreneurial with a strong desire to learn and grow
  • Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
  • You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
  • Highly organized with keen attention to detail
  • Experience working in a fast-paced, team environment
  • Ability to work in our NYC office 3x per week

Job Tags

Immediate start,

Similar Jobs

Insight Global

Pharmaceutical Labeling Business Analyst Job at Insight Global

 ...A large pharmaceutical company is looking for a remote (east coast) Business Analyst with project coordination experience to support Labeling Operations within the System Process Design and Labeling Management organization. This person will be responsible for active project... 

Russell Tobin

Optometric Assistant Job at Russell Tobin

 ...plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance... 

Swoon

Office Assistant - 83833 Job at Swoon

 ...Swoon is hiring an Office Assistant for our top client in AK! ~2 month contract to hire ~ On site in Anchorage ~ No C2C eligibility...  ...clients What's required for Office Assistant: ~1+ years of experience within administrative or office work ~ Strong knowledge of... 

CIBR Warriors

Warehouse Lead Job at CIBR Warriors

 ...Workspace Performing related duties as assigned Required Qualifications: A current, valid drivers license with a clean driving record A High School Diploma or higher education Physical stamina; ability to lift up to 50 pounds Excellent verbal and... 

SCHOEN LEGAL SEARCH

Associate Lawyer Job at SCHOEN LEGAL SEARCH

 ...it still requires more person power!! This is a hybrid work situation with TWO days in the office (M and T) and three days out. Union Sq location!! No depositions or MD appointments allowed on those two in office days! Regular benefits and vacation days available....