Job Description

The Marketing Manager will oversee campaigns, social media, and events, focusing on driving high-quality leads for the company. This role demands B2B marketing experience in the technology sector. The ideal candidate should be comfortable in technical environments, possess a solid understanding of software engineering, and excel in analyzing and optimizing campaigns to meet strategic goals.

Key Responsibilities:

Campaign Management

• Plan and execute multi-channel marketing campaigns for digital advertising, email, and events to drive engagement and lead generation.

• Develop data-driven strategies that align with business objectives and cater to our Ideal Customer Profile (ICP) needs.

• Partner with internal teams to align campaign messaging with broader company objectives.

Social Media and Influencer Marketing

• Oversee the development and execution of targeted social media strategies.

• Identify and collaborate with influencers to expand reach and engagement.

• Monitor trends and analytics to optimize content and strategies.

Event Management

• Plan and coordinate events, including virtual and in-person formats, to drive lead generation and brand awareness.

• Collaborate with external vendors and internal stakeholders to ensure seamless event execution.

• Analyze event performance and incorporate learnings into future strategies.

Copywriting and Content Development

• Create and refine compelling copy for ads, landing pages, and the company website to engage technical audiences and drive conversions.

• Ensure all content aligns with the company’s brand voice and messaging.

Brand Awareness and Messaging

• Develop strategies to increase QASource’s brand visibility and awareness in key markets.

• Craft messaging that resonates with the target audience and effectively communicates QASource’s value propositions.

• Collaborate with stakeholders to ensure all messaging aligns with customer needs and market trends.

Performance Analysis

• Conduct thorough analyses of campaign performance metrics to generate actionable insights and optimize results.

• Utilize tools like Google Analytics, HubSpot, and LinkedIn to assess ROI and improve campaign efficacy.

Team Collaboration

• Work cross-functionally with Design, Advertising, Marketing Operations, and Production teams to ensure cohesive execution of marketing strategies.

• Collaborate with sales teams to develop sales enablement materials.

• Work with product teams to ensure that services are effectively communicated.

Qualifications

Skills

• Copywriting: Proficient in creating persuasive and technically nuanced content tailored to sophisticated audiences.

• Marketing Automation: Skilled in leveraging automation tools, ideally HubSpot, to streamline campaign execution and optimization.

• Social Media and Influencer Marketing: Demonstrated ability to grow engagement through targeted social media and influencer marketing strategies.

• Campaign Management, Analysis, and Optimization: Expertise in end-to-end campaign execution and data-driven refinements.

• Sales Enablement: Capable of creating marketing strategies and materials that support sales objectives.

Additional Requirements

• Experience:

o At least 5 years in marketing with a proven track record in B2B demand generation, content strategy, and campaign execution. Experience in the technology or software industry is strongly preferred.

• Technical Expertise: 

o Working understanding of software engineering.

o Proficiency with marketing operations and analytics tools.

o Strong analytical skills for deriving actionable insights from complex datasets.

• Personal Traits: 

o Creative, solution-oriented thinker with a high degree of intellectual curiosity.

o Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.

o Ability to thrive in a fast-paced, dynamic environment while maintaining focus on results.

o Adaptable and proactive problem-solver with a customer-centric mindset.

Compensation and Benefits

Salary Range:

• $85,000 - $95,000 per annum

Perks:

• Health, vision, and dental benefits.
• Flexible PTO after 1 year of working at QASource.
• 401K.
• Profit sharing.

Plus:

• Our clients are category leaders, so you get to interact with only the best, cutting edge companies.
• We continuously improve, so you get variety in your work and to see yourself grow.
• We are a small innovative team, so you get to see the direct impact of your work.
• We have flex time (and other benefits) so you get to have a good work-life balance.
• We are like family so you get a collaborative work environment.

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