Job Description

Today, Cadent powers the evolution of TV brand advertising. And with the acquisition of AdTheorent earlier this year, we are expanding into a robust Omnichannel platform. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

• Develop a content marketing program that supports our AI-powered platform and advanced omnichannel advertising solutions, including company-owned thought leadership (blogs, press releases), social media content, bylined articles, etc.
• Discover thought-leadership opportunities for C-Level executives including authored articles and speaking opportunities.
• Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet business objectives.
• Manage digital content hubs and all social channels including email/newsletter distribution.
• Own the Cadent publishing strategy including our blog and paid placements
• Collaborate with the marketing team and with subject matter experts in the company to build a process for content creation, promotion, and measurement.
• Build our social media audience to include followers that are important to our business content on appropriate social channels according to marketing plans leveraging paid and organic strategies.
• Create and manage a complete thought leadership calendar and content timelines
• Track key performance indicators (KPIs) to determine the effectiveness of programs and optimize them.
• 4-6 years of work experience in social media, communications, or content marketing
• Prior experience with adtech, b2b, or technology-focused content.
• Strong knowledge of adtech industry
• Experience with content management and social media analytics systems
• Understanding of the social media universe, including experience with YouTube, X, Instagram, and LinkedIn.
• Experience with Hubspot
• Excellent written and verbal communication skills
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.Ability to develop creative ideas and implement content marketing tactics to grow revenue and enhance brand awareness
• Exhibit strong organizational, interpersonal, strategic thinking, problem-solving and communication skills
• Ability to work individually on a project or in a collaborative team environment.
• Ability to understand new markets, solutions, and other information quickly

If the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!

/CADENT/ is an EOE M/F/D/V. We do not work with 3rd Party Staffing Agencies.

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