Job Description

About the Company

Active Link, Inc. (ActiveLinkMortgage.com) is the result of decades of experience in the mortgage industry combined with a desire to radically change the mortgage experience for not only borrowers but mortgage professionals as well. Active Link, Inc. combines best-in-class service, price, and technology to deliver mortgage results unlike any other. Active Link is licensed in 25+ states and counting.

About the Role

Active Link, Inc. is seeking a talented and innovative Digital Mortgage Marketing Specialist with a strong focus on lead generation to join our team. This role is ideal for someone who is passionate about digital marketing and has an understanding of the mortgage industry. You will be responsible for developing and executing digital marketing strategies specifically designed to generate high-quality leads and drive business growth.

Responsibilities

• Develop and implement targeted digital marketing campaigns across various platforms (e.g., social media, email, PPC, SEO) to generate leads.
• Create and manage content for social media, website, and email marketing with a focus on lead conversion.
• Monitor and analyze campaign performance using analytics tools and adjust strategies to maximize lead generation.
• Optimize website content and structure for SEO to improve organic search rankings and attract potential clients.
• Stay up to date with industry trends and best practices in digital marketing and mortgage services
• Provide regular reports on lead generation performance and insight.

Qualifications

• Proficiency in digital marketing tools and platforms
• Strong understanding of SEO, PPC, email marketing, and social media strategies focused on lead generation
• Ability to analyze data and derive actionable insights to improve lead generation efforts
• Experience in digital marketing, preferably within the mortgage or financial services industry

Active Link, Inc. is an Equal Opportunity Employer.

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