Digital Media Planner Job at 80Twenty, Los Angeles, CA

cEdkaXEvUWFBZHFmcEVXRmxsTnRZeFpWaUE9PQ==
  • 80Twenty
  • Los Angeles, CA

Job Description

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client, a leading multicultural advertising agency which is part of one of the 'Big Four' is hiring for a Digital Media Planner/Buyer to join their team. In this role, you will be responsible for developing, executing, and optimizing digital media campaigns across various channels, including social media, programmatic display, search, and video. You will work closely with cross-functional teams to ensure campaigns align with business objectives and drive measurable results.

This role is a hybrid role (two days per week) and can be based in either LA, SF or NY.

Salary - $70-85k depending on experience.

Responsibilities:

  • Develop and execute comprehensive digital media strategies to meet campaign goals.
  • Conduct market research and audience analysis to identify target demographics and media consumption habits.
  • Plan and execute media buys across display, video, social, OOH, audio, CTV, YouTube and programmatic platforms.
  • Monitor, analyze, and optimize campaign performance using analytics tools such as Google Analytics, Facebook Business Manager, and other reporting dashboards.
  • Manage budgets, track spend, and ensure cost-effectiveness of media investments.
  • Collaborate with creative teams to develop engaging ad content that aligns with media strategies.
  • Stay up to date with industry trends, platform updates, and emerging technologies to enhance media planning efforts.
  • Provide performance reports and insights, making data-backed recommendations for campaign improvements.
  • Test and implement A/B strategies to improve ad performance and user engagement.

Requirements:

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
  • 3+ years of experience in digital media planning and buying.
  • Proven experience managing campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and programmatic networks.
  • Strong analytical skills with experience in performance marketing and conversion tracking.
  • Familiarity with media planning tools, DSPs, and audience segmentation strategies.
  • Excellent communication and negotiation skills.
  • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Job Tags

2 days per week,

Similar Jobs

Top Prospect Group

Industrial Sewing Maintenance Mechanic Job at Top Prospect Group

 ...Job Title: Industrial Sewing Maintenance Mechanic Location: Webster, MA (Primary) / Woodstock, CT (as needed) Onsite Duration: Direct Hire Salary: $26.00 $31.00 / Hour Shift: 2nd Shift (Split) | Schedule: 11am 7pm or 12pm 9pm | 40 hours/week Annual... 

VitalCore Health Strategies

Administrative Assistant Job at VitalCore Health Strategies

 ...VitalCore Health Strategies (VCHS), an industry leader in Correctional Health Care has openings for a Part-Time Administrative Assistant at Old Colony Correctional Center (OCCC) in Bridgewater, MA! Looking for a rewarding career in the healthcare field with competitive... 

Zobility

Sales Manager/Business Development Job at Zobility

 ...As a Sales Manager/Business Development, you will be responsible for driving revenue growth by identifying and pursuing new business opportunities, building and maintaining strong relationships with clients. You will work closely with cross-functional teams to develop... 

Equity Residential

Affordable Compliance Specialist Job at Equity Residential

 ...The Affordable Compliance Specialist (ACS) reports to an Affordable Compliance Manager (ACM) and is primarily responsible for all aspects of the affordable housing programs associated with the communities in their assigned portfolio. Programs may include Low Income... 

Duane Morris LLP

Marketing and Business Development Manager - Industries Job at Duane Morris LLP

 ...around the world, offers innovative solutions to the legal and business challenges presented by todays evolving global markets. SUMMARY...  ...Industries in New York, the Marketing & Business Development Manager Industries will act as a strategic advisor and business...