Job Description

Who we are

Global Protection Corp. was founded in 1987 with a mission of public health advocacy. To innovate, educate and engage in order to make safer sex second nature, we pioneered the integration of condoms into popular culture. And we continue to transform the industry with signature brands like our ONE® line of condoms and lubricants.

We’re constantly reimagining sexual health solutions by creatively melding advanced product development, manufacturing technology, quality assurance, and customer centricity. Today, our company is one of the largest, fastest-growing FDA certified manufacturers and distributors of sexual health products to consumers, public sector entities and retail markets. We are a subsidiary of Karex, the world’s largest condom manufacturer.

Position Overview

We are seeking an entrepreneurial and energetic digital marketing specialist with experience across B2B and/or D2C channels to develop and execute marketing initiatives that support business objectives. This role combines creative marketing strategies with data-driven insights to enhance the customer journey – from lead generation to loyalty. As a dynamic marketing specialist, you will play a crucial role in driving growth opportunities and increasing revenue across diverse segments.

Responsibilities

• Collaborate with business leaders and sales teams to define key target audiences and develop full-funnel integrated activities that generate awareness, boost conversion rates, facilitate cross-sell/up-sell opportunities, and improve retention.
• Utilize the company’s ERP platform for marketing automation and CRM capabilities to build workflows, initiate marketing outreach, and enable sales team engagement.
• Analyze industry trends and internal data to prioritize lead generation efforts and qualify top-of-funnel leads for improved sales conversion.
• Create integrated marketing campaigns using email, social media, paid digital advertising, and content marketing to support business growth.
• Establish account-based marketing (ABM) programs with targeted content and value-driven resources to address customer needs and improve sales outcomes.
• Optimize customer experience (Cx) and SEO on the company's digital platforms to increase website traffic, engagement, and ecommerce conversions.
• Provide sales collateral support, including bid documents, pitch decks, and tailored presentations for key clients.
• Develop and maintain a performance dashboard to track KPIs, providing actionable insights to stakeholders for ongoing optimization.
• Stay informed on digital marketing trends, emerging technologies, and best practices to improve strategy and ensure go-to-market success.

Qualifications

• 3-5 years of integrated marketing experience, with expertise in both B2B and/or D2C digital marketing strategies.
• Proven experience partnering with sales teams to implement sales enablement tools and account-based marketing strategies.
• Strong knowledge of demand generation tactics, audience segmentation, A/B testing, and performance reporting.
• Proficiency in leveraging ERP platforms for marketing automation and CRM capabilities.
• Hands-on experience in digital marketing channels such as email, SEO/SEM, content marketing, and social media advertising.
• Data-driven mindset with strong analytical skills, focused on aligning marketing strategies with business goals.
• Highly organized and detail-oriented with the ability to manage multiple projects and meet deadlines.
• Self-motivated with a growth mindset, adaptable to shifting market dynamics and opportunities.
• Excellent interpersonal and communication skills for effective collaboration across teams and departments.

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