Job Description

>> About the Job

Do you want to join a fast-growing, boutique primary research and consulting firm serving Private Equity, Hedge Funds and Enterprise clients?

Azurite is hiring a top-performing Demand Generation/Marketing Manager r esponsible for creating and executing inbound and outbound marketing activities to drive leads and accelerate sales pipeline growth.

>> About the Role

This position reports to our Head of Revenue and the core initial responsibilities of the role include, but are not limited to:

Digital Marketing

• Manage and optimize the company’s digital presence, including the website, SEO, and SEM campaigns
• Develop and execute paid advertising campaigns aligned with thought leadership on platforms such as Google Ads, LinkedIn
• Monitor website traffic and user behavior using analytics tools to inform future strategies
• Implement and optimize A/B testing for ads, landing pages, and email campaigns

Content Strategy and Marketing .

• Work with internal subject matter experts to distill complex research findings into digestible and persuasive marketing materials
• Maintain and optimize a content calendar aligned with thought leadership planning
• Work with freelance talent to create articles aligned with thought leadership

Demand Generation

• Develop and execute data-driven demand generation campaigns to attract high-value leads in private equity, enterprise, and investment banking sectors
• Implement account-based marketing (ABM) strategies to target key decision-makers
• Collaborate with the sales team to create lead scoring and nurturing workflows using CRM and marketing automation tools
• Analyze campaign performance metrics and optimize for ROI

>> Must Have:

• 3+ years in digital marketing, demand generation, or a related role, preferably within B2B or professional services industries (private equity, enterprise or investment banking experience specifically)
• Bachelor’s degree or equivalent preferred
• Proficient in tools such as Google Analytics and HubSpot, or similar platforms
• Proven experience with keyword research, content optimization, and paid ad management (SEO/SEM Expertise)
• Ability to interpret data, generate actionable insights, and communicate results to stakeholders.
• Highly creative thinking skills and ability to thrive in ambiguous, fast paced and changing work environment.
• Strong writing skills are required, and creative/design skills strongly is a plus
• Strong communications and organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• This is a hybrid position , with the expectation of being in our Jersey City, NJ office 2-3 days a week

>> Core Competencies:

• Analytical Skills - aptitude for problem solving and the skill to develop solutions that instill confidence, trust and faith in decision making ability
• Entrepreneurial Mindset - comfortable with taking on challenges outside of functional area and across the business
• Project Management - excellent organizational and project management skills, written and oral communication skills, and interpersonal skills to share ideas in a succinct manner
• Team Collaboration - ability to work collaboratively, professionally, and effectively in a high performing, fast-paced, team-oriented environment
• Communication - maintain an exceptional level of professionalism, respectfulness, ethics, and diligence with consistently high quality of work
• Leadership -self-motivated, self-directed, strong work ethic, and friendly attitude
• Client Centricity – ability to consistency understand, manage and meet the needs of our client in all deliverables
• Ethics - at all times, further the company’s mission and promote its values while conducting its business, and at all times complying with (and fully understanding) all company policies, standards of ethics, standards regarding conflicts of interest, and applicable federal, state, and local laws, while also ensuring the company’s actions comply with the same

NOTE: This job description is not all-inclusive. As an entrepreneurial company, employees may need to perform other duties as needed and as the business evolves.

 If you join us, please note this will be an “at-will” position. This means that we may terminate the role at any time. You will be considered exempt from overtime, meaning your base salary and other compensation will compensate you for all work performed.

>> About Azurite Consulting

Azurite Consulting is the leading provider of B2B primary research and proprietary data to private equity, hedge funds and enterprise clients. We deliver differentiated and unique data alongside trusted insight and executive-level partnership to empower our client’s most critical decision making.

Azurite is a fully integrated market research provider, which means we never outsource any component of the research process and never use traditional panels or expert networks – we recruit our respondents from scratch for ‘every study every time’.

Azurite Consulting was founded in 2017 by former McKinsey & Company consultants driven to fix and transform the value of primary market research. Inspired to challenge the industry standard of legacy panels and expert networks, we developed advanced methodologies to deliver the highest quality market research data and insight available. Our proven processes are resetting client expectations, redefining market research and pushing the boundaries of business insight from primary research.

Azurite Consulting is an equal employment opportunity employer. The company strictly prohibits its employees, recruiters, affiliates, and other stakeholders from discriminating or harassing any employee, contractor, or other stakeholder in either the application process or any other point in time whether this because of actual or perceived age, race, sex, color, ancestry, gender, national origin, marital or partnership status, familial or caregiver status, military and veteran status, domestic partnership status, physical or mental disability (including genetic information and characteristics), alienage or citizenship status, political affiliation or activity, religion (including religious dress attire and grooming), creed, personal appearance (including hair texture and hairstyles), pregnancy, childbirth or related conditions, breastfeeding or related conditions, sexual orientation, gender identity, gender expression or transgender status, sexual and reproductive health decisions, status as a victim of domestic violence, stalking, sex offense or other crime, arrest or conviction record, need for pre-employment marijuana testing, unemployment status, credit history, salary history, or any other characteristic protected by federal, state or local laws, regulations or ordinances. The company also strictly prohibits any form of retaliation against anyone who makes or supports a formal or informal complaint regarding discriminatory or harassing behavior.

The essential functions of this position may require physical travel, pushing, lifting, and pulling moderately-heavy objects (up to 40 pounds), as well as sitting, standing, communicating, operating a computer, and/or being present in an office or public environment for long periods of time. Necessary reasonable accommodations based on disability, pregnancy, gender identity, sincerely held religious beliefs, or any other characteristic protected by federal, state, or local law will be provided so that applicants may fulfill the application process and employees can perform the essential functions of their jobs, so long as such accommodations are reasonable and do not pose an undue hardship. Please contact us at any time during the application process or, if hired, during employment if you require a reasonable accommodation.

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