Babcox Media Inc. (), an Akron, Ohio-based B2B print, digital and video media company with concentration in the automotive aftermarket, powersports, performance, collision, commercial fleet, transmission, engine building and tire industries, is seeking a full time Social Media Content & Strategy Manager .
Babcox Media owns and operates more than a dozen market-leading media brands including but not limited to Tire Review, BodyShop Business, Shop Owner, Fleet Equipment, and Motorcycle & Powersports news.
The Social Media Content & Strategy Manager is responsible for establishing, maintaining, and growing the company’s social influence across various social media sites (Facebook, X, Instagram, YouTube, LinkedIn, etc.) This position requires a thorough understanding of how to use social media to develop, engage and inform audiences. This position is responsible for guiding the company’s strategy, working with various stakeholders throughout the company to implement best practices and monitor their use.
The ideal candidate will have experience in storytelling, and will possess an entrepreneurial mindset with the experience and ability to execute social strategy. They must be able to manage a social presence across more than a dozen of the company’s individual brands. More than 50 total social accounts will fall under the purview of this individual.
Developing, implementing, and monitoring paid campaigns is a key component of this role. The candidate must have experience with paid campaigns on Meta, X, and YouTube, and must be able to recommend the right network for each paid campaign.
Responsibilities:
In addition, this individual will:
Job Qualifications:
The most qualified candidates may also have experience:
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