Job Description

Who Are We?

Royal Change is a dynamic digital fitness, nutrition, and apparel company led by Sydney and Dustin Houdyshell. We are one of the world’s most recognized fitness media brands, producing thousands of workouts, building a global membership community, and launching a successful apparel line. Sydney and Dustin have grown a community of millions of people from all over the world and their mission is to continue to expand their reach, grow their audience, and be able to impact more lives with their life changing high quality work. This is a fast-paced, results-driven environment where innovation meets execution.

Why Join Royal Change?

• Be part of a mission to empower people worldwide through fitness and wellness.
• Work with a team that values creativity, excellence, and innovation.
• Competitive salary with significant performance-based incentives.
• Employee discounts on Royal Change products.
• PTO, health insurance, short-term and long-term disability, life insurance, and HSA benefits.
• Opportunities for rapid growth, but expect a high level of commitment and drive.

Compensation & Benefits:

• Pay: $60,000 - $130,000, with aggressive bonuses tied to performance.
• This is a Full-Time salaried position with post-probationary period benefits including flexible PTO. While a team of one to start, we will work to build capacity toward developing a full team in the future.
• Benefits: Flexible PTO, comprehensive health coverage, and long-term financial stability through insurance plans.

Job Description:

We are seeking an experienced, driven Marketing Director who will take full ownership of our digital growth, community engagement, and apparel line marketing. You will develop, manage, and execute an integrated marketing strategy across multiple platforms to grow our global presence. This is a highly demanding role, where you’ll be expected to handle strategy, execution, and adaptation in real time. If you thrive on challenge, love health and wellness, and can deliver results, this job is for you.

Your expertise must span digital marketing, ecommerce, social media strategy, brand identity, and community growth. You’ll report directly to Dustin and Sydney, working closely with them to deliver content that engages and converts our audience. We expect you to think big, move fast, and deliver impact.

Specifically, this person should have marketing expertise in retail and ecommerce across digital platforms including but not limited to:

• Email marketing - building out campaigns from start to finish
• General outreach
• Drip/membership campaigns
• Social media marketing (collaborate and grow YouTube, Instagram, Facebook, Tiktok, and any other applicable platforms)
• Digital/Social/Retargeting ads
• SEO
• Website strategy, updates
• Ecommerce sales
• New membership group strategies
• Influencer marketing

Key Responsibilities:

• Develop, own, and execute a comprehensive marketing strategy for Royal Change’s fitness brand, apparel line, and membership platform.
• Oversee all marketing channels, including email campaigns, social media, YouTube, TikTok, website management, and paid advertising.
• Manage ecommerce strategies with the clear goal of increasing revenue through the online store.
• Drive growth of Sydney Squad membership and community engagement through innovative campaigns and retention strategies.
• Create and implement performance-driven marketing initiatives that achieve measurable outcomes.
• Work with influencers to drive brand reach, ensuring seamless integration and maximum ROI.
• Produce and oversee high-quality content in collaboration with the creative team, aligned with company goals.
• Analyze consumer behavior, market trends, and competitors to consistently refine and optimize our approach.
• Manage the marketing budget with a focus on efficiency and maximizing ROI.
• Track, analyze, and present data on key marketing performance indicators regularly, making adjustments as needed.

Requirements:

• Passion for fitness, nutrition, wellness, and apparel: This is non-negotiable. You must embody the brand values and mission in your work
• Proven success in digital marketing: You should have a strong portfolio of growing brands and ecommerce success.
• Strategic leadership with hands-on execution: You’ll need to wear multiple hats and pivot quickly.
• Attention to detail and results-driven mindset: We are a growth-focused company, and every campaign must deliver value.
• Creativity matched by analytical thinking: While innovation is key, results must drive your decisions.
• Relentless focus on growth: Our goal is not just to maintain but to expand aggressively.
• Extreme ownership: You are accountable for your quality of work, performance, and the brand’s marketing success.
• Communication skills: You’ll need to clearly convey ideas and strategies, especially in collaboration with Dustin, Sydney, and the creative team.
• Prioritization: Projects should be completed in a timely manner and you should take responsibility for making sure there is nothing left open ended for an extended period of time.

Must-Have Experience:

• 5+ years in a marketing role with a proven track record of driving ecommerce growth.
• 3-5+ years of experience in ecommerce with a focus on direct-to-consumer retail.
• Leadership in a high-growth environment: You must have led marketing in a fast-paced company.
• Experience in fitness, wellness, or apparel is a major plus.

This role is very important to our company and most importantly to millions of people around the world who we have yet to help live a healthy life.. You’ll be expected to uphold a high standard of work, think strategically, and take full ownership of outcomes. If you’re looking for a challenge and the opportunity to shape one of the world’s leading fitness brands, apply today.

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