The Marketing Manager will oversee campaigns, social media, and events, focusing on driving high-quality leads for the company. This role demands B2B marketing experience in the technology sector. The ideal candidate should be comfortable in technical environments, possess a solid understanding of software engineering, and excel in analyzing and optimizing campaigns to meet strategic goals.
Key Responsibilities:
Campaign Management
• Plan and execute multi-channel marketing campaigns for digital advertising, email, and events to drive engagement and lead generation.
• Develop data-driven strategies that align with business objectives and cater to our Ideal Customer Profile (ICP) needs.
• Partner with internal teams to align campaign messaging with broader company objectives.
Social Media and Influencer Marketing
• Oversee the development and execution of targeted social media strategies.
• Identify and collaborate with influencers to expand reach and engagement.
• Monitor trends and analytics to optimize content and strategies.
Event Management
• Plan and coordinate events, including virtual and in-person formats, to drive lead generation and brand awareness.
• Collaborate with external vendors and internal stakeholders to ensure seamless event execution.
• Analyze event performance and incorporate learnings into future strategies.
Copywriting and Content Development
• Create and refine compelling copy for ads, landing pages, and the company website to engage technical audiences and drive conversions.
• Ensure all content aligns with the company’s brand voice and messaging.
Brand Awareness and Messaging
• Develop strategies to increase QASource’s brand visibility and awareness in key markets.
• Craft messaging that resonates with the target audience and effectively communicates QASource’s value propositions.
• Collaborate with stakeholders to ensure all messaging aligns with customer needs and market trends.
Performance Analysis
• Conduct thorough analyses of campaign performance metrics to generate actionable insights and optimize results.
• Utilize tools like Google Analytics, HubSpot, and LinkedIn to assess ROI and improve campaign efficacy.
Team Collaboration
• Work cross-functionally with Design, Advertising, Marketing Operations, and Production teams to ensure cohesive execution of marketing strategies.
• Collaborate with sales teams to develop sales enablement materials.
• Work with product teams to ensure that services are effectively communicated.
Qualifications
Skills
• Copywriting: Proficient in creating persuasive and technically nuanced content tailored to sophisticated audiences.
• Marketing Automation: Skilled in leveraging automation tools, ideally HubSpot, to streamline campaign execution and optimization.
• Social Media and Influencer Marketing: Demonstrated ability to grow engagement through targeted social media and influencer marketing strategies.
• Campaign Management, Analysis, and Optimization: Expertise in end-to-end campaign execution and data-driven refinements.
• Sales Enablement: Capable of creating marketing strategies and materials that support sales objectives.
Additional Requirements
• Experience:
o At least 5 years in marketing with a proven track record in B2B demand generation, content strategy, and campaign execution. Experience in the technology or software industry is strongly preferred.
• Technical Expertise:
o Working understanding of software engineering.
o Proficiency with marketing operations and analytics tools.
o Strong analytical skills for deriving actionable insights from complex datasets.
• Personal Traits:
o Creative, solution-oriented thinker with a high degree of intellectual curiosity.
o Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.
o Ability to thrive in a fast-paced, dynamic environment while maintaining focus on results.
o Adaptable and proactive problem-solver with a customer-centric mindset.
Compensation and Benefits
Salary Range:
Perks:
Plus:
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