Marketing Manager Job at QASource, Pleasanton, CA

bzJKaXB2UVREOTZXcjBTSGwxMWtZQk5YaUE9PQ==
  • QASource
  • Pleasanton, CA

Job Description

The Marketing Manager will oversee campaigns, social media, and events, focusing on driving high-quality leads for the company. This role demands B2B marketing experience in the technology sector. The ideal candidate should be comfortable in technical environments, possess a solid understanding of software engineering, and excel in analyzing and optimizing campaigns to meet strategic goals.

Key Responsibilities:

Campaign Management

• Plan and execute multi-channel marketing campaigns for digital advertising, email, and events to drive engagement and lead generation.

• Develop data-driven strategies that align with business objectives and cater to our Ideal Customer Profile (ICP) needs.

• Partner with internal teams to align campaign messaging with broader company objectives.

Social Media and Influencer Marketing

• Oversee the development and execution of targeted social media strategies.

• Identify and collaborate with influencers to expand reach and engagement.

• Monitor trends and analytics to optimize content and strategies.

Event Management

• Plan and coordinate events, including virtual and in-person formats, to drive lead generation and brand awareness.

• Collaborate with external vendors and internal stakeholders to ensure seamless event execution.

• Analyze event performance and incorporate learnings into future strategies.

Copywriting and Content Development

• Create and refine compelling copy for ads, landing pages, and the company website to engage technical audiences and drive conversions.

• Ensure all content aligns with the company’s brand voice and messaging.

Brand Awareness and Messaging

• Develop strategies to increase QASource’s brand visibility and awareness in key markets.

• Craft messaging that resonates with the target audience and effectively communicates QASource’s value propositions.

• Collaborate with stakeholders to ensure all messaging aligns with customer needs and market trends.

Performance Analysis

• Conduct thorough analyses of campaign performance metrics to generate actionable insights and optimize results.

• Utilize tools like Google Analytics, HubSpot, and LinkedIn to assess ROI and improve campaign efficacy.

Team Collaboration

• Work cross-functionally with Design, Advertising, Marketing Operations, and Production teams to ensure cohesive execution of marketing strategies.

• Collaborate with sales teams to develop sales enablement materials.

• Work with product teams to ensure that services are effectively communicated.

Qualifications

Skills

• Copywriting: Proficient in creating persuasive and technically nuanced content tailored to sophisticated audiences.

• Marketing Automation: Skilled in leveraging automation tools, ideally HubSpot, to streamline campaign execution and optimization.

• Social Media and Influencer Marketing: Demonstrated ability to grow engagement through targeted social media and influencer marketing strategies.

• Campaign Management, Analysis, and Optimization: Expertise in end-to-end campaign execution and data-driven refinements.

• Sales Enablement: Capable of creating marketing strategies and materials that support sales objectives.

Additional Requirements

• Experience:

o At least 5 years in marketing with a proven track record in B2B demand generation, content strategy, and campaign execution. Experience in the technology or software industry is strongly preferred.

• Technical Expertise: 

o Working understanding of software engineering.

o Proficiency with marketing operations and analytics tools.

o Strong analytical skills for deriving actionable insights from complex datasets.

• Personal Traits: 

o Creative, solution-oriented thinker with a high degree of intellectual curiosity.

o Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.

o Ability to thrive in a fast-paced, dynamic environment while maintaining focus on results.

o Adaptable and proactive problem-solver with a customer-centric mindset.

Compensation and Benefits

Salary Range:

  • $85,000 - $95,000 per annum

Perks:

  • Health, vision, and dental benefits.
  • Flexible PTO after 1 year of working at QASource.
  • 401K.
  • Profit sharing.

Plus:

  • Our clients are category leaders, so you get to interact with only the best, cutting edge companies.
  • We continuously improve, so you get variety in your work and to see yourself grow.
  • We are a small innovative team, so you get to see the direct impact of your work.
  • We have flex time (and other benefits) so you get to have a good work-life balance.
  • We are like family so you get a collaborative work environment.

Job Tags

Remote job, Flexible hours,

Similar Jobs

Camp Modin

Summer Camp Nurse (RN/LPN/Student) Job at Camp Modin

 ...Nurses needed for a prestigious residential camp located on Salmon Lake in Belgrade, Maine, from approximately June 11, 2024- August 11, 2024. We are looking for two additional student nurses or recent grads (must be 21+ for driving purposes) for the summer. Situated... 

Helen Ross McNabb Center

Hamilton County APRN Job at Helen Ross McNabb Center

 ...patients involved in medication services provided at the Center's outpatient clinical sites. Provides assessment and pharmacotherapy to...  ...credentialed provider. Maintains an active DEA license and a RN/APRN license in the state of Tennessee in accordance with the state... 

TE Connectivity

Lab Manager Job at TE Connectivity

 ...connected world. Job Overview TE Connectivitys Engineering Managers provide leadership for cross functional engineering teams. They...  ...be responsible for ensuring the efficient functioning of the lab, maintaining safety, managing equipment, coordinating projects,... 

Amped Fitness

Certified Personal Trainer Job at Amped Fitness

 ...Companies in the Nation! At our company, we believe fitness should be more than a passionit should be a career that brings both personal fulfillment and financial success. As one of the fastest growing fitness brands in the nation, we offer unparalleled opportunities... 

Summit Toyota

Lot Porter Job at Summit Toyota

 ...Lot Porter - Summit Toyota - Akron, OH We arelooking for a great worker to join our team as a Lot Porter. Our Porter moves and cleans vehicles and keeps the vehicles ready to show. This position interacts daily with the Service Advisors, Service Managers, Sales...