Job Description

ABOUT BALLYHOO MEDIA

Ballyhoo Media is redefining out-of-home advertising with our innovative water-based media solutions. We enhance waterfront cities across America, creating memorable campaigns for clients like Disney, Amazon, HBO, and Twitter. Join our energetic startup and help shape the future of advertising!

ABOUT THIS ROLE:

The B2B Account Based Marketing Manager serves as the strategic link between marketing and sales, ensuring that Ballyhoo’s target accounts receive personalized, high-impact engagement that drives lead generation, proposal creation, and conversions. You will develop and implement account based marketing (ABM) strategies, scale best practices, and create demand-generation programs that directly contribute to Ballyhoo’s success. Over time, you will have the opportunity to expand your role and lead a growing team. This position is ideal for a hands-on, data-driven marketer who excels at designing and executing account-based campaigns that generate demand and accelerate sales opportunities.

WHAT YOU WILL DO:

• Identify and prioritize high-value accounts in key industries based on historical data and growth potential.
• Leverage market trends and CRM insights to develop strategic marketing approaches for key segments.
• Develop ABM account lists and segmentation strategies tailored to Ballyhoo's market verticals, focusing on national buyers, agencies, and direct client relationships.
• Design and execute targeted ABM campaigns—whether one-to-one, one-to-few, or one-to-many—that generate leads and sales opportunities.
• Collaborate with sales throughout the buyer journey to ensure marketing efforts align with revenue-driving targets and RFP cycles.
• Create industry-specific pitch materials for major events such as Formula 1, Art Basel, and the Super Bowl, as well as other key buying periods.
• Personalize outreach campaigns using custom presentations, email templates, and video case studies to showcase Ballyhoo’s premium inventory, with support from our graphic design and marketing teams.
• Utilize retargeting strategies to keep Ballyhoo’s offerings top-of-mind for decision-makers.
• Develop methods to measure and track campaign performance, optimize based on data, and integrate insights from HubSpot and Ballyhoo’s sales pipeline.
• Establish foundational best practices, reporting structures, and processes to scale Ballyhoo’s efforts.
• As the function expands, you will have the opportunity to hire and lead additional team members.

SKILLS AND REQUIREMENTS

• 5-7 years in B2B account based marketing, preferably in out-of-home (OOH), media sales, or media agencies (OOH experience is a plus).
• Proven success running ABM programs targeting enterprise to SMB accounts.
• Hands-on experience with HubSpot, Salesforce, or similar CRM and sales/marketing automation tools.
• Strong sales-marketing alignment experience to generate high-quality leads and drive revenue.
• Deep understanding of account segmentation, audience targeting, and demand generation.
• Data-driven mindset, with the ability to analyze CRM data, campaign performance, and buyer behavior to refine strategy.

WHY JOIN BALLYHOO MEDIA?

• An Opportunity to Create & Make an Impact – Produce high-impact marketing that directly affects the growth potential of a company
• Excellent Career Growth Opportunities – Be part of a high-growth company where you can take ownership, expand your skill set, and advance your marketing career.
• Collaborate with a Talented Team – Work alongside experienced marketing specialists and graphic designers to create impactful campaigns.
• A Unique Industry & Product – Help shape the future of waterfront OOH advertising with a company that’s redefining the space.
• A Flexible, Supportive Work Environment – We celebrate differences, foster a strong team culture, and believe in work-life balance.
• Share Our Passion for the Water – Enjoy the beauty of the outdoors and, yes, the occasional boat ride too!

BENEFITS

• Paid time off (PTO) starting after 90 days.
• Flexible (hybrid) work schedule
• Health, dental, and vision insurance after 90 days.
• 401k with company matching after 6 months.
• Opportunities for professional development and career advancement in a dynamic and innovative environment.
• A collaborative and flexible work environment that values diversity and fosters a close-knit family-like atmosphere.

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